Braves to Build a New Stadium??!!!!


Sep 14, 2013; Atlanta, GA, USA; Atlanta Braves outfielder Evan Gattis (24) waits on deck against the San Diego Padres during the first inning at Turner Field. The Braves defeated the Padres 2-1. Mandatory Credit: Dale Zanine-USA TODAY Sports

Sep 14, 2013; Atlanta, GA, USA; Atlanta Braves outfielder Evan Gattis (24) waits on deck against the San Diego Padres during the first inning at Turner Field. The Braves defeated the Padres 2-1. Mandatory Credit: Dale Zanine-USA TODAY Sports

According to this report in the AJC the Braves plan to build a new ballpark in Cobb County in time for the 2017 season. What???????

Here is an excerpt from the article:

Braves executives John Schuerholz, Mike Plant and Derek Schiller, in a meeting with a small group of reporters, said the new ballpark will be built at the northwest intersection of I-75 and I-285 in the Galleria/Cumberland Mall area. They said the team has “secured” 60 acres of land for the project.

The Braves said the project will be built in partnership with Cobb County. They indicated that Cobb County would provide public funds toward building the stadium but declined to provide details on that.

I was listening to a Braves representative on 680 the fan…

  • the land has already been secured
  • the lease at Turner Field ends in 2016
  • there were problems with the current property that couldn’t be overcome, i.e. parking, surrounding area, etc.
  • it is in Cobb County but will still have an ‘Atlanta’ address
  • part of the property will be used for a mixed use community (resteraunts, shops, etc.)
  • it will be 12 miles from the current location
  • building the stadium will provide over 5K new jobs and $235 million in payroll
  • no plans yet, but there should be around 45,000 seats
  • it will be a destination will all kinds of world class amenities – should be the best in all of MLB
  • probably 6-8 months from breaking ground on the stadium

Here is a map of where the new stadium will be, and the red is where Braves’ season ticket holders are.

Here is a bird’s eye view of the property.

Here is a video message from John Schuerholtz. 

It’s incredible how the Braves kept this a secret. Wow.

FAQ from HomeoftheBraves.com

Why are you moving?

The Braves’ lease at Turner Field expires at the end of 2016, and we needed to find a long-term solution that ensured the Braves would remain in Atlanta for another generation. Turner Field needs $150 million in infrastructure work alone (replacing the seats, repairing and upgrading lighting, etc.), none of which would significantly enhance the fan experience.

If the Braves were to pay for additional projects focused on improving the fan experience, the additional costs could exceed $200 million.

Our new stadium will remain in the metro Atlanta area, just miles from the existing stadium with enhanced connectivity, increased access to major roads and more parking.

Our new location will give us the opportunity to develop the surrounding area of the new ballpark, transforming it into a mixed use, 365-day destination and creating an enhanced atmosphere for our fans during Braves games. There will also be significantly increased access to the site, enhanced parking opportunities, and, generally, easier access to and from major roadways with a variety of other transportation options.

What’s wrong with Turner Field?

Turner Field is a facility that was built for three weeks of use for the Olympics, but has now served us well for nearly 20 years. The issue isn’t the Turner Field we play in today, but instead whether or not the venue can remain viable for another 20 to 30 years.

Turner Field has served the Braves well since 1997, but it is in need of major infrastructure work, which will cost around $150 million. These upgrades are functional ones, such as replacing worn-out seats or upgrading the stadium’s lighting, and they would do little to significantly enhance the fan experience. If the Braves were to pay for additional projects focused on improving the fan experience, the additional costs could exceed $200 million.

Those upgrades still wouldn’t address the logistical challenges outside the stadium – lack of consistent mass transit options, inadequate number of parking spaces and limited access to major highways.

What will happen to Turner Field?

Turner Field was given to the City of Atlanta following the 1996 Olympics. The Braves do not own or manage the facility and our lease expires in 2016. That being said, the organization has invested nearly $125 million into the facility for maintenance and improvements. The City of Atlanta and the Atlanta-Fulton County Recreation Authority will make the final decision on what to do with the property after the team move

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Tags: Turner Field

  • Joseph Fain

    Well, the political idiocy of the city of Atlanta is finally coming home to roost. The Braves are sick of the city’s unwillingness to extend a MARTA spur to the stadium and invest the the surrounding neighborhood to improve the game day experience. I really don’t blame the Braves. They are really forced to find ways to maximize attendance due to their terrible TV contract in order to maintain a competitive payroll. I would imagine that Cobb has committed to push through the MARTA rail extension as part of the deal.

    The Ted should have never been built where it is in the first place. Would have made way more sense to put it where Centennial Park is.

    • http://www.tomahawktake.com/ Chris Headrick

      I go to a lot of games every year, and have for many years, and while I know about all the tricks for parking, shortcuts, etc., it is never an easy experience getting to the TED our out of the TED. This move from a parking perspective, and a fan friendly experience alone, is well worth it. I only wish it had happened sooner. I see no apparent downside.

      • Matthew Jones

        Agree with you Chris. Besides the good news of the babies today (off of oxygen, getting better), this is the best news today. :D Yes, it doesn’t take much for me.

        • http://www.tomahawktake.com/ Chris Headrick

          Man, glad to hear about your babies. Keep us up-to-date with them. I wish you guys all the best.

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  • Matthew Jones

    Man, this is so a win for me personally. A worry for many people is the fact that there will be less seats, which should mean higher prices for tickets per seat. Frankly I think that’s hogwash. No matter how many seats there are, the Braves are going to set the ticket prices based on how many butts are in the seats versus how many seats there are.

    Also, having lived in this area, they will have to do some upgrades to the surface street infrastructure, but it should be minimal. The hotels right there at Cumberland are top notch (so no worrying about where to stay), and there are actual restaurants already established there.

    Finally, I think that Atlanta’s leadership sacrificed the Braves to keep the Falcons in town. Realistically, this is probably smart to do since the baseball stadium can only host baseball events (since the Peach Bowl is locked into the new Falcons stadium, as is any Championship games that might be there as well, like the SEC). Additionally, it might create a venue for a MLS team to come to Atlanta with a reconfigured Turner Field.

    • Matthew Jones

      Oh, one last thing, name the dang stadium after Hank Aaron. Get a sponsorship deal for the field or whatever, but the stadium needs to be for Hank.

      • http://tomahawktake.com/ carpengui

        okay, now I read your comment! We are in lockstep – call it The Hammer.

    • Joseph Fain

      You really think that a MLS team can support the revenue needed to maintain The Ted all by itself? I don’t. A MLS team (particularly in the south) will need to share a facility with another team to offset the maintenance expenses.

      • Matthew Jones

        I guess I should have put “in a reconfiguration of Turner Field” in all of that. I agree that an MLS team couldn’t be at the Ted by themselves with 50k+ seats and be viable.

  • http://tomahawktake.com/ carpengui

    Expanding on a twitter comment: I completely understand why the current field was named for Ted Turner… however… a new facility will give a chance to fix that. ‘Hank Aaron Park’ – “The Hammer”… presented by Coca-Cola, I’d guess. :)

    • http://www.tomahawktake.com/ Chris Headrick

      Not sure about “The Hammer”, but I like “Hank Aaron Park”. They could get a sponsorship like other clubs and be like a “Waffle House Park” LOL. Either way, it should change.

      • http://www.tomahawktake.com/ Chris Headrick

        Call me nuts, but Publix is growing in leaps and bounds as a grocery market, and they are headquartered in Atlanta. Publix Park?

        • http://www.tomahawktake.com/ Chris Headrick

          Just a handful of fortune 500 companies out of Atlanta, that could have their name on the park in 2017.

          Home Depot

          United Parcel Service

          Coca-Cola

          Delta Air Lines

          Aflac

          Southern Company

          • http://www.tomahawktake.com/ Chris Headrick

            If I’m a betting man, and it’s one of those above, I’d have to bet on “Delta Airlines park” or something like. They already fly the Braves in and out, and have a long-standing relationship with the club. It makes sense. I don’t like the name, but it’s the direction most ball parks are going in these days….

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  • http://www.tomahawktake.com/ Chris Headrick

    Atlanta’s Mayor Reed said “Keeping Braves downtown would’ve cost taxpayers hundreds of millions.” It’s pretty clear that they weren’t going to renew the lease for Atlanta on the stadium, no matter how bad the Braves may have wanted to stay at the TED. Appears the move is of mutual benefit, however dicey it may be to speak of the City of Atlanta making any decision in a wise way that might benefit instead of hurt them.

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